Snap Back

Yesterday, late in the afternoon, at Web 2.0, we got an intro to Snap, a new search engine. It looked cool because of all the parameters available for sorting, even if the search results are a bit hard to grok and need some UI love:

But then, TrainedMonkey pointed out their linking policy:

Linking to the Site
Unless a User has a written agreement in effect with us which states otherwise, User may only provide a hyperlink to the Site on another Web site, if you comply with all of the following: (a) the link must be a text-only link clearly marked "snap.com" or "www.snap.com"; (b) the link must "point" to the URL "http://www.snap.com" and not to other pages within the Site; (c) the link, when activated by a User, must display the Site full-screen and not within a "frame" on the linking Web site; and (d) the appearance, position and other aspects of the link must not be such as to damage or dilute the goodwill associated with our name and trademarks or create the false appearance we are associated with or sponsor the linking Web site. Perfect Market reserves the right to revoke its consent to any link at any time in its sole discretion.

How absolutely clueless. Uh, seems they've lost their cluetrain ticket too. They must know about the Athens 2004 incident. I mean, at least with those guys, you could understand somewhat the utter cluelessness, because well, you know, they are all about old media. But Snap? Okay. Well, way to get on the Web 2.0-train, SnapBack.

Update 10/6/04: Apparently, Snap changed it's policy in response to the blog posts by Cory and others.

Posted by Mary Hodder at October 6, 2004 12:15 PM | TrackBack